Goodwill
Across the country, cannabis brands are redefining what it means to grow with purpose. Rooted in the plant’s original spirit of compassion, these companies are uplifting veterans, empowering equity, and reinvesting in the communities that shaped them.
Humanity Heroes, founded by Big Mike in 2016, takes a hands-on approach to ease the suffering of the homeless, providing essential resources for safety, hygiene, and comfort. To date, they’ve distributed over 50,000 Humanity Packs to Angelenos living on the streets—youth, veterans, and families alike. Join them December 13th in DTLA to help stuff backpacks for those in need—be part of the impact. IG: @JoinHumanityHeroes JoinHumanityHeroes.org
American Weed Co. is on a mission to destroy the stigma around cannabis, legalize for Veterans and first responders nationwide, and give back to those who serve. A portion of profits supports organizations like the Gary Sinise Foundation, IAVA, and the Tunnels to Towers Foundation. AmericanWeedCo.com
In addition to supporting The Last Prisoner Project and the Sidewalk Project, The Artist Tree launched its Compassion Program to provide free cannabis products from participating dispensaries to California medical patients with serious conditions and military veterans. TheArtistTree.com
In 2020, Dr. Norms and The Elephant Cooperation came together to create Project Bake, supporting the Vinmark Bakery and Armson Education Centre in Nairobi, Kenya. More locally, they also support the Silverlake Reading Club—an intentional community built around stories. DrNorms.la
Albert Einstone’s proudly supports organizations strengthening the community, including The Last Prisoner Project, the Los Angeles LGBT Center, and The Battle Brothers Foundation—with a special-edition El Blunto x Battle Brothers lighter created in their honor. ElBlunto.com
West Hollywood dispensaries support social service and justice programs by employing those with past cannabis convictions, reserving shelf space for small BIPOC-owned products, and funding housing and transportation programs. Qualified residents also receive significant discounts at WeHo Medical Dispensaries. EmeraldVillageWeHo.com
Jetty’s passion for providing cancer patients with the plant medicine they need is strong. Their Shelter Project program works with dispensaries across California, Colorado, New Jersey, and New York, and has donated over $1.2 million in cannabis products to 1,320+ cancer patients in need. JettyExtracts.com
As a company benefiting from the legal cannabis industry, KANHA supports those harmed by cannabis criminalization, partnering with non-profits that align with their mission, including a New Way of Life, the Surfrider Foundation, Stop AAPI Hate, and veterans programs. KanhaBliss.com
When wildfires devastated Los Angeles in January, Maven introduced the strain LA Relief, donating 100% of proceeds to those affected. Their partners included the California Fire Foundation’s SAVE Program and United Way of Greater Los Angeles. MavenMVN.com
Since 2019, Humboldt Seed Company has partnered with the Yurok Tribe’s Agricultural Corporation to produce high-quality seeds. They prioritize sustainability by employing tribal members, using organic methods, and implementing advanced water conservation techniques. Nathaniel Pennington, Co-founder & CEO, has founded several nonprofit organizations, most recently Nature Rights Council, an environmental organization led by Humboldt ́s indigenous youth. HumboldtSeedCompany.com
In support of causes including social reform, safe access, and sustainability, PAX partners with the Cannabis Media Council, the Marijuana Policy Project, the Last Prisoner Project, rePurpose Global and more. With groups like Recompass, Sweetleaf Collective and This is Jane Project, they also ensure patient access to cannabis and compassion programs. PAX.com
In 2024, RISE Dispensaries contributed more than $1.6 million to communities through initiatives like Round Up, donations to local nonprofit partners, community sponsorships, animal shelter donations, and more. RISE’s commitment to giving back extends to the best-in-class brands they offer—like Dogwalkers, which helps pets find loving homes. RiseCannabis.com
Rose Gold Greenhaus CEO Rosemarie Gomes and Chef Supreme Dow joined forces this Labor Day through Harvest to Heal, an initiative to support unhoused veterans in DTLA with wellness kits, CBD products, nourishing plant-based meals, and hope. IG:@Harvest2Heal RoseGoldGreenhaus.com
Inspired by an increasing sense of responsibility and a desire to support peace, Storz & Bickel produced a limited-edition volcano: PEACE. For every volcano produced, S&B donated to charities that focus on humanitarian aid in Ukraine. These charities include the support of women and children, and those most affected by the war: CARE, Ärzte der Welt, Ukraine Charity, and Razom for Ukraine. Storz-Bickel.com
