Mike Straumietis tried his hand at most every facet of the cannabis industry beginning in 1983, did his time, found his way, and now is the sole owner of the legal and successful Advanced Nutrients, the company he founded in 1999. He stands at an impressive 6ʹ 7ʺ. Call him Big Mike.

As the cannabis culture moves more intentionally to the gold standards of purity, size, strength, and entourage effect (all of the things weʼve come to savor in the cannabis market today), Big Mike launches a podcast to share what heʼs learned—and the remarkable journeys of his friends in the business. Whether youʼre in the game, a curious observer, or an enthused grower yourself—listening to Big Mike tease a great conversation from his guests is an informative treasure. Give it ten minutes and youʼll be hooked to the end. Because, as we all know, cannabis isnʼt a product; itʼs a mystical force of epic proportions that unites people on a soul level. Now, letʼs talk about growing some green.

Two veterans of the industry (and the prison system) dig into the dirt of cannabis. This isnʼt salacious gossip; this is real growing, real dedication, and what real success in the industry looks like. Big Mike sits down with “Tuna,” trailblazer of the first and only Cookies Maywood, and talks everything under the sun as it relates to their mutual obsession. They bounce around from growing, Thailand, the good old days, the mistakes, and some of the flaming stars theyʼve watched shoot through the scene over the last 25 years. These two have seen it all.

If you’re interested in the sorts of personas who actually run the cannabis business in LA, these two could not make a better example. There’s no such thing as a typical weed-preneur, but there is a certain energy, boldness, geekiness, and overwhelming singleness to their journeys you just canʼt fake.

Pressed for time? Skip to the 33:54 mark to hear two guys nerd TF out on growing magic—it delivers.

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However you felt about botany in your school years, be ready to re-engage around your fav plant. Because to understand how your most beloved flower came to be is truly fascinating for cultivators and flower-lovers alike. Listen as Adam Floyd and Sam McGuire of Arvum Labs discuss empirical data collected from tissue analysis—insights only now coming to light from cannabisʼs shadowy past.

As quality (in all its varied forms) becomes the single most important factor in a competitive market, see how science is surpassing intuition. Learn about new systems of nutrient precision, a rapidly growing database that informs specific genetic cultivation, and discover the difference between the 2-Buck-Chuck and a $1K bottle—in cannabis terms. Uncover the importance of micronutrients to terpenes, purple buds, and more—all put forth in relatable context. While most agricultural crops benefit from hundreds of years of analysis, cannabis has only been scientifically examined for the last few. Watch how science and data reveal the truth—and the future—of what you partake.

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From an early age, John Casali’s been rooted in the weed world. His religious mother introduced him to the art of sungrown cultivation when he was still a young man, and that invaluable knowledge left its mark. Years passed as he quietly grew his operation—but after a misunderstanding between state and federal law, John found himself facing a decade behind bars. He didn’t snitch, served his time, and came out the other side hungry to do things the right way.

Tucked deep in California’s cannabis Goldilocks zone, Huckleberry Hill Farms is the result of John’s grit and determination. From prison to legit legend, he offers hard-earned wisdom for small farmers trying to survive the squeeze of corporate cannabis—and breaks down the science behind why sungrown isn’t just better than indoor, it’s in a league of its own.

Don’t miss this exclusive look into a living legend’s journey—and the hard-won advice he offers to anyone fighting to build a legacy in a world that’s trying to break them down.

Watch here.